Fractional CFO & Strategic Financial Leadership for Scaling Businesses
At Wealth & Worth Within, we help business owners simplify their finances, improve cash flow, plan ahead, become exit ready, and build wealth—without the stress.
Our mission is to empower you to take control of your finances, maximize profits, increase cash reserves, become exit ready, and reward yourself with deserved earnings—paving the way for personal wealth creation. We believe in a people-and-profit balanced approach, where financial clarity and ease supports both your business goals and your well-being. It’s time to reclaim the joy in your entrepreneurial journey.
Whether you have outgrown your current accounting or bookkeeping money team, you no longer have time to do it yourself, you have more money questions than answers, or you are ready to bring financial leadership into your business, we are ready to support you and your growing team.
8 years in business results
2-4x
revenue growth
5%-
25%
profit growth
$5M-$50M+
revenue managed
over
250+
business owners
Financial Services Offered
We provide strategic support through Fractional CFO services, controller, financial forecasting, FP&A, budget planning, and professional bookkeeping for businesses ready to scale with confidence. We help translate numbers into actions and improve decision-making at every step.
When your business grows, your financial questions change.
Fractional Chief Financial Officer (CFO) Services
Financial support for business, including strategic planning, budgeting, cash flow, profitability, KPI creation, and financial dashboards.
CashFlow Forecasting - Know where your cash is going and what your business can safely afford
Profitability - Understand which revenue, clients, services, and decisions are actually driving profit
Projections - See what’s coming before it becomes a problem
Financial Strategy & Training - for your existing in-house money team
Financial Forecasting Services
Gain better financial planning and strategy with services that offer clear insights, understanding of business value, and expert advice, while addressing risks and growth opportunities for a complete forecast.
Annual Business Budget Planning & Rolling Forecast
Mid-Year Financial Review
Financial Modeling Services
Financial Strategy
Professional Bookkeeping Services
Our Bookkeeping Services provide precise transaction categorization and reconciliation, along with regular income statement delivery. Using our QuickBooks Online proficiency, we maintain orderly books to ease tax preparation.
Accurately capture all deductions for tax ready books
Review your AI bookkeeping work
Weekly Transaction Categorization
Bank Reconciliation and Balance Sheet
Timely Monthly Financial Reporting
We Specialize In These Industries.
We provide strategic support through Fractional CFO services, financial forecasting, budget planning, and professional bookkeeping—tailored for healthcare practices, law firms, nonprofits, and service-based businesses ready to scale with confidence.
Healthcare
Fractional CFO for Group Practices & Healthcare Clinics
We provide financial strategies for insurance-based and private-pay group practices. Our services help you plan ahead of your numbers, streamline clinical operations, improve clinical utilization, and improve cash flow—so you can focus on delivering excellent patient care.
Professional & Service Based Businesses
CFO Services for professional services firms, Consultants & Vet Clinics
From cash flow planning to compensation modeling, we help service providers improve profitability, manage growth, and make smarter financial decisions through customized, strategic financial guidance.
Restaurant & Retail
Virtual CFO for Restaurants & Retail Businesses
We optimize prime costs, inventory, pricing, and margin through financial forecasting and strategic cost analysis. Whether you're scaling online or in-store, we help boost profitability and support sustainable growth.
Non-Profits
Nonprofit Financial Strategy & Fund Management
Our fractional CFO services support nonprofits with grant tracking, and Board of Directors executive level financial reporting. We help ensure transparency, compliance, and stronger financial stewardship across your organization.
Our amazing finance team.
Every member of our team brings at least 10 years+ of expertise in their respective fields. With ex-corporate finance experience and a heart for supporting small businesses.
Carla Titus
Founder/CEO
Finance professional with an extensive 17-year background in corporate financial planning, analysis, strategy, and CFO consulting for online businesses. She and her team help companies grow profits, increase cash reserves, and increase owner pay to generate wealth.
Michelle
Fractional CFO
Certified Public Accountant (CPA) with a robust background as a former corporate controller, currently providing support to multiple Chief Financial Officer (CFO) clients. Her expertise spans across various sectors, including Security and Software as a Service (SaaS), among others. As a client-facing professional, Michelle not only supports numerous clients but also assumes interim leadership responsibilities in the CEO's absence during vacation periods.
Jessica
Financial Analyst
Seasoned Senior Financial Analyst offering comprehensive support to multiple CFO clients. She delivers expert assistance to both the CEO and fractional CFOs, ensuring client satisfaction through meticulous data analysis, detailed variance explanations, financial summaries, and precise financial reporting. Her expertise is rooted in corporate finance.
Amazing Client Feedback.
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"Carla hosted a webinar for The Financial Gym on how to pay yourself, set up a business budget, cash flow management strategy, pricing strategy and forecasting business finances. Our community loved it! Thank you for your great energy and information, Carla!"
Emily Egan, The Financial Gym
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"Carla is our resident finance expert for both the TiE XL Entrepreneurs Program (TYE). She provides invaluable knowledge to the participants who always walk away feeling empowered by their newly acquire finance acumen. She covers all the basic financial statements and goes into a more comprehensive deep-dive on topics like pricing and forecasting. The feedback from her class has been very positive and she continues to improve her class by sharing new stories based on her real-life experiences. She is a valuable addition to the team!"
Kari Naone, The Oregon Executive Director
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"As a small business owner wearing many hats, I had to come to the realization that I do many things well, but managing and staying on top of my business finances was not one of them. I was growing frustrated because business was booming, but I still felt like I was treading water. For the past year I have worked with Carla and have a much better picture of my company finances. Even through COVID I had a clear path of where we were headed. There is a sense of security knowing that I have someone with her expertise looking out for my best financial interest."
Sheila, Blue Nest Home CEO
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"Working with Carla and her team has honestly changed the course of my business and life! I feel like I finally am confident as the CEO of my company and am taking active steps to create a business I love and that serves my team and clients well."
Zoe, Perfect Planned Content CEO
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"Working with Carla on my annual budget plan was a dream. I've been struggling over the past few years to make sense of my financials in a way that provides actionable insight into my business activities. After my session with Carla I feel I have clarity around our most profitable services, action steps to take to achieve our financial and business goals for next year and accurate pricing for our value. I highly recommend her to anyone seeking the same!"
Arielle, Sphynx Automation CEO
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"For the first time since starting the business in 2015, I feel like we have a reliable picture of our financial status, forecasts and are able to think bigger and plan more boldly! This is thanks to the incredible work of Carla at Wealth & Worth Within. She is so on top of everything and as helped us develop our processes to a new level of sophistication. We're managing lots of clients and complex budgets, and it feels so much more manageable now thanks to her. Highly recommend!"
Jennifer Hearken, Co-Founder & SVP of Global Partnerships
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"I absolutely love working with Carla. She is an amazing woman who totally understands what I need even when I don't! I feel so empowered knowledgeable and grateful after each of our sessions. Carla understands and explains my numbers in an extremely comprehensive way and breaks them down so I can understand and work with them better and not feel overwhelmed. She challenges me to look at my business in a different way, which I love too. Thank you Carla for empowering me!"
Sarah, Yo! Portland CEO
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"Carla has been an phenomenal addition to our leadership team this past year - supporting the company in navigating sophisticating financial processes following a merger, onboarding a new board of directors, and ensuring we made informed financial management decisions throghout the last year of navigating the pandemic as a small business. Her approach balances teaching, strategy support and execution really well. We look forward to continuing to work with Carla in the future!"
Chelsea, Hearken CEO
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"We have only been working together for 3 months, but already I feel more confident that my company is on track to be more financially successful and clear, thanks to Carla! She is kind, through, smart and cares. Thanks Carla!"
Emily, Modern Macramé CEO
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"Carla's incredible insight into the finances of our business was an invaluable resource. In a short period of time, Carla provided clear and concise information into our finances that empowered s to know how to pursue the next steps of growth and development for our business. As a small business owner who has felt the significant impact of COVID on our business structure, it felt like we were in survival mode for the last twelve months. Carla's knowledge and expertise provided us with the clear direction and focus to know not only how to survive but how to thrive in this next phase for our business."
Sarah, Shine Therapy Services CEO
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I really appreciate the attention to detail and the help understanding my financial projections. It helped me make decisions for the upcoming year and understand where I was on target and where I needed to look more closely. I felt like Carla listened to me and made sure my questions were answered.
Kaleigh - Family Roots Therapy
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The time I spent with Michelle was invaluable. She really listened to my question and concerns, worked with me to get a clearer reading of my income and expenses, and helped me better understand the big picture of my business financial health. I feel like I have more clarity and confidence as I start to plan for the next phase.
Xcelerate Client
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I just did a projection and forecasting with Carla Titus and learned so much about margins. My goal was to stay at my current company size and Carla projected a 9% profit in year 1 and a 14% profit year 2. She even helped me define the targets to get there. Highly recommend!
Katie - Creative Healing Philly
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Carla’s incredible insight into the finances of our business was an invaluable resource. In a short period of time, Carla provided clear and concise information into our finances that empowered us to know how to pursue the next steps of growth and development for our business. As a small business owner who has felt the significant impact of COVID on our business structure, it felt like we were in survival model for the last twelve months. Carla’s knowledge and expertise provided us with the clear direction and focus to know not only how to survive but how to thrive in the next phase of our business.
Sarah - Shine Therapy Services
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Carla is incredible. The financial knowledge she has for my growing 7 figure business has been immeasurable. She has helped us grow so much while also being able to cut costs and manage our finances. I don't know what I would do without her!
Meghan, NW Myofunctional Therapy
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Carla at Wealth & Worth Within has changed my business, she's the absolute best to work with and I'm so happy with the professional work she has done for my small business! Highly recommend their services.
Kate, Kate's ice cream
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Working with Wealth & Worth Within has truly allowed me to get my business finances organized, set clear goals, get perspective on financial decisions, and scale my business with confidence.
Zoe, Perfectly Planned Content
Hosted by Carla Titus
CEO FINANCIAL CLARITY CORNER PODCAST
Money Strategy, Wealth Building, Profit and Peace of Mind for Growth-Minded Entrepreneurs
Welcome to CEO Financial Clarity Corner, the podcast for visionary CEOs and founders ready to master their money, maximize their growth, and lead with confidence—without sacrificing their peace of mind.
Each episode gives you practical strategies and expert advice to take the guesswork out of your finances and make your money work harder for your business—and you.
We have worked with a wide reaching community of businesses & professionals:
Podcasts
Dive into financial wisdom with our podcast, where every episode turns Numbers into Narratives!
Videos
Explore our videos tailored for successful business owners. Get actionable insights to boost profits and streamline decision-making.
Stories
The Profit Generator offers business owners a clear path to financial savvy, from marketing tips to tax know-how!